Marketing

• Behavioral Patterns of Online Fitness App Users as a Factor of Digital Marketing Effectiveness

  2026 · №1

  Martyshchenko S.O., Shevchenko I.V.

• Instrumentation of Environmental Marketing in Managing the Environmental Behaviorof the Urban Population

  2026 · №1

  Panchenko Y.V., Polovchenko M.A.

• International marketing in the conditions of integration and globalization

  2025 · №2

  N. V. Klimovskikh, O. I. Chernyak, I. I. Chernyak

• Problems and possibilities of using the data-driven approach in building media strategies of logistics companies

  2025 · №1

  A. N. Kostetsky, D. P. Kayfedzhan

• Improving sales funnel efficiency in small and medium-sized enterprises using artificial intelligence tools

  2024 · №4

  I. V. Shevchenko, V. I. Khoruzhin

• Implementation of modern business projects based on marketing and logistics tools

  2024 · №4

  A. A. Kizim, D. P. Kayfedzhan

• Development of a map of digital tools to promote paid educational services of universities in Russia

  2024 · №2

  A. K. Kochieva, D. V. Schrader

• Marketing factors of market transformation of logistics services

  2023 · №4

  A. A. Kizim, D. P. Kaifedzhan

• The role of the artificial intelligence in the development of the marketing ecosystem of medical business in Russia

  2023 · №1

  L. A. Voronina, V. I. Khoruzhin

• Generational approach in modern hotel service

  2023 · №1

  R. T. Timakova

• Application of behavioral economics in relationship management in the business environment

  2022 · №2

  D. E. Butenko, E. V. Bochkova, E. A. Avdeeva

• Model of cargo transport competitiveness based on the clean method of discounted life cycle costs operations

  2021 · №3

  A. S. Sidorenko

• Marketing analysis of demand for personal care products (by the case of Iran)

  2021 · №2

  F. Safavi

• The building of long-term and mutually beneficial relationships between key partners in ecosystems of industrial marketing

  2021 · №1

  A. S. Sidorenko

• Development of network retail in modern reality: key trends and changes in the strategy

  2020 · №4

  E. N. Aleksandrova

• Dynamically developing markets: prospects for modern trends and implications for business processes

  2020 · №3

  E. M. Egorova, P. A. Valchuk, A. V. Bespalykh, S. S. Kivi

• Marketing of tourist territories: goals, directions, instruments (on the example of Nizhny Novgorod region)

  2020 · №2

  N. A. Shimin, T. V. Zykova, E. A. Kochkurova

• Export of educational services in Russia in the context of marketing positioning of the country in the new economy and global competition

  2020 · №1

  D. N. Beresnev

• Development of the Krasnodar agglomeration brand as a tool of development in a competitive environment

  2019 · №4

  E. V. Ilyasova, K. I. Popova

• Formation of the strategy of the client-oriented project in the field of medical services

  2019 · №4

  L. A. Voronina, E. M. Zemlyanaia

• The development of modern technologies in the retail network

  2019 · №3

  E. N. Alexandrova

• Opportunities and instruments of the promotion of a new national brand for the self-security of the regions of Azerbaijan Republic

  2019 · №1

  A. A. Hasanov, V. N. Veliyev

• Stereotypes and simplifications in tourism marketing: possible threats to Russian regions

  2018 · №4

  S. K. Volkov

• The terminological analysis of the basic concepts of marketing in higher education

  2018 · №3

  S. V. Tarabanovskaya, I. V. Popova

• Competitive strategy of the higher education institution: review of approaches to tracture, principles of formation and implementation

  2018 · №1

  L. B. Nyurenberger, A. E. Arkhipov, I. V. Krakovetskaya