Development of a map of digital tools to promote paid educational services of universities in Russia
Abstract
The article is devoted to the development of a map of digital tools in order to promote paid educational services by higher educational institutions in Russia. The article analyzes the individual branches of the map, including desktop search, direct marketing via smartphones, websites, including the university website, online media and others. The variety of forms of digital tools for promoting the services of a university and creating its attractive image for applicants is shown. Based on the study, recommendations regarding university marketing are formulated.
Keywords
map of digital tools, paid educational services, digital marketing, university
References
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Article Details
Issue
Section
Marketing
Publication History
Published
2024-06-18
How to Cite
[1]
Kochieva A.K., Schrader D.V. Development of a map of digital tools to promote paid educational services of universities in Russia // Economics: Theory and Practice. 2024. No 2 (74). С. 71–81. DOI: 10.31429/2224042X_2024_74_71
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Copyright (c) 2024 A. K. Kochieva, D. V. Schrader
This work is licensed under a Creative Commons Attribution 4.0 International License.