Application of behavioral economics in relationship management in the business environment

Authors

D. E. Butenko
Kuban State University, Russian Federation
E. V. Bochkova
Kuban State University, Russian Federation
E. A. Avdeeva
Kuban State University, Russian Federation

DOI

https://doi.org/10.31429/2224042X_2022_66_85

Abstract

The article examines how the achievements of behavioral economics can be used in relationship management in the business environment. It is noted that the tools of behavioral economics allow businesses to recognize and understand the true motives of consumer behavior, understand what influences their final choice and use them in business processes. The mechanism of designing relationships with customers is analyzed.

Keywords

entrepreneurship, small business, small business development, government support, guaranteed lending

Authors Info

D. E. Butenko

Candidate of Economic Sciences, Associate Professor of the Department of Theoretical Economics at Kuban State University

E. V. Bochkova

Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Theoretical Economics at Kuban State University

E. A. Avdeeva

Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Theoretical Economics at Kuban State University

References

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  2. Канеман Д., Тверски А. Рациональный выбор, ценности и фреймы // Психологический журнал. 2003. № 4. С. 31—42.
  3. Шмаков А.В. Экономика — наука о выборе. С кем пойти в клуб, как продать цыпленка и можно ли стать богаче, не увеличивая доходы? // Пространство экономики. 2014. № 2. URL: https://cyberleninka.ru/article/n/ekonomika-nauka-o-vybore-s-kem-poyti-v-klub-kak-prodat-tsyplenka-i-mozhno-li-stat-bogache-ne-uvelichivaya-dohody.
  4. Russian Behavioral Unit. URL: https://behavioralunit.ru/services/cx-design#!/tab/235420742-2.

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Article Details

Issue

2022 · No. 2 (66)

Section

Marketing

Publication History

Published 2022-06-07

How to Cite

[1]
Butenko D.E., Bochkova E.V., Avdeeva E.A. Application of behavioral economics in relationship management in the business environment // Economics: Theory and Practice. 2022. No 2 (66). С. 85–89. DOI: 10.31429/2224042X_2022_66_85

License

Copyright (c) 2025 D. E. Butenko, E. V. Bochkova, E. A. Avdeeva

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.