Development of efficient marketing communications of tourist services

Authors

O. V. Nikulina
Kuban State University, Russian Federation
N. V. Zazirnyaya
Kuban State University, Russian Federation

Abstract

The article contains the results of marketing research, devoted to revelation of clients preferences in the field of marketing communications of travel agencies in Krasnodar, refl ecting the peculiarities of perception of different types of communications. In the article we present recommendations for an effi cient satisfaction of the identified needs, which is possible by dint of development of effective marketing communications, based on customers preferences in different directions and goals of travel.

Keywords

domestic tourism, types of marketing communications, marketing research, consumer preferences, recommendations for the use of communications

Authors Info

O. V. Nikulina

PhD, Associate Professor of the Chair of World Economy and Management at Kuban State University

Email: olgafinans@mail.ru

N. V. Zazirnyaya

Under-Graduate of the Chair of World Economy and Management at Kuban State University

Email: vereskovui_med@mail.ru

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Article Details

Issue

2011 · No. 1 (21)

Section

Marketing

Publication History

Published 2011-03-17

How to Cite

[1]
Nikulina O.V., Zazirnyaya N.V. Development of efficient marketing communications of tourist services // Economics: Theory and Practice. 2011. No 1 (21). С. 55–59. URL: https://etip.kubsu.ru/article/view/9

License

Copyright (c) 2011 O. V. Nikulina, N. V. Zazirnyaya

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.