Management of a manufacturing enterprise in the framework of developing a strategy for positioning products

Authors

A. A. Kizim
Kuban State University, Russian Federation
A. M. Romanenko
Kuban State University, Russian Federation

Abstract

One of the central problems of manufacturers is management, and therefore a system of strategic management of the brand structure has become an indispensable element of marketing for all enterprises including domestic ones. At the same time, the problems of assessing strategic attractiveness are still scarcely explored, and only a few methods are used for this, while the problem is complex.

Keywords

latent instability, multi-contour diagnostics, pyramid of contradictions, determining factors, marketing behavior, anti-crisis component, model of anti-crisis management

Authors Info

A. A. Kizim

Doctor of Economic Sciences, Professor, Professor of the Department of World Economy and Management at Kuban State University

A. M. Romanenko

Master student, Department of World Economy and Management at Kuban State University

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Article Details

Issue

2019 · No. 2 (54)

Section

Corporate Management

Publication History

Published 2019-06-17

How to Cite

[1]
Kizim A.A., Romanenko A.M. Management of a manufacturing enterprise in the framework of developing a strategy for positioning products // Economics: Theory and Practice. 2019. No 2 (54). С. 96–102. URL: https://etip.kubsu.ru/article/view/488

License

Copyright (c) 2025 A. A. Kizim, A. M. Romanenko

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.