Development of network retail in modern reality: key trends and changes in the strategy

Authors

E. N. Aleksandrova
Kuban State University, Russian Federation

Abstract

Modern retail is changing under the influence of changing consumer needs, COVID-19, the development and implementation of digital technologies, and analysis of these changes, prompt response to them are the key factors for the success of companies in the nearest prospect. The article highlights the main trends in the development of modern retail, groups the factors of growing consumer interest in online sales in this area. The key components of the strategy for the development of retail chains in the new reality are substantiated, and possible directions for further transformation of such strategies are recommended.

Keywords

labour intensity, calculation, international labor rationing, procurement operation, time norm, strong housing, underwater light device

Author Info

E. N. Aleksandrova

Candidate of Economic Sciences (Ph. D.), Associate Professor, Associate Professor of World Economy and Management Department at Kuban State University

References

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Article Details

Issue

2020 · No. 4 (60)

Section

Marketing

Publication History

Published 2020-12-07

How to Cite

[1]
Aleksandrova E.N. Development of network retail in modern reality: key trends and changes in the strategy // Economics: Theory and Practice. 2020. No 4 (60). С. 78–84. URL: https://etip.kubsu.ru/article/view/570

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Copyright (c) 2025 E. N. Aleksandrova

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This work is licensed under a Creative Commons Attribution 4.0 International License.