Stereotypes and simplifications in tourism marketing: possible threats to Russian regions
Abstract
The article attempts to rethink the stereotypes and simplifications prevailing in the theory and practice of tourist marketing that hinder the active introduction of marketing technology into the system of strategic management of territories. The possible threats for the Russian regions in the context of the development of their tourist and recreational complexes are indicated.
Keywords
institutions, institutional environment, formal and informal institutions, entrepreneurship, small business, entrepreneurial environment, business environment
Funding Info
Исследование выполнено при финансовой поддержке РФФИ, проект №18–410–343001 «Совершенствование методологии туристического маркетинга в целях устойчивого развития российских регионов».
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Article Details
Issue
Section
Marketing
Publication History
Published
2018-12-07
How to Cite
[1]
Volkov S.K. Stereotypes and simplifications in tourism marketing: possible threats to Russian regions // Economics: Theory and Practice. 2018. No 4 (52). С. 95–98. URL: https://etip.kubsu.ru/article/view/458
License
Copyright (c) 2025 S. K. Volkov
This work is licensed under a Creative Commons Attribution 4.0 International License.