Information support of the promotion of organization: the functional essence and the methods of evaluation of effectiveness

Authors

A. E. Arkhipov
Russian Federation
I. Yu. Sewruikov
Russian Federation

Abstract

The article discusses the possibilities and prospects of use of tools of information management for promotion of services.

Keywords

strategic management, controlling, strategic reference point theory, decision making, control

Authors Info

A. E. Arkhipov

Dr of Economic Sciences, Associate Professor, Professor of Business Service Department, Novosibirsk State University of Economics and Management

I. Yu. Sewruikov

Senior Lecturer of Business Service Department, Novosibirsk State University of Economics and Management

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Article Details

Issue

2017 · No. 1 (45)

Section

Corporate Management

Publication History

Published 2017-03-06

How to Cite

[1]
Arkhipov A.E., Sewruikov I.Y. Information support of the promotion of organization: the functional essence and the methods of evaluation of effectiveness // Economics: Theory and Practice. 2017. No 1 (45). С. 63–68. URL: https://etip.kubsu.ru/article/view/335

License

Copyright (c) 2025 A. E. Arkhipov, I. Yu. Sewruikov

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.