Algorithm of improving the conversion of the internet shop with the account of consumers on internet confessions features

Authors

A. V. Nazarova
Higher School of Economics and Management, UFB named after the first President of Russia B.N. Yeltsin, Russian Federation

Abstract

The development of electronic commerce in Russia is rapidly gaining momentum, decisions on the development of electronic commerce are made at the state level, which indicates the need for the development of electronic commerce and at the enterprise level, in particular, conversion management. The article presents the author’s research data on the behavior of the consumer on the Internet. Based on the research, the model of consumer behavior in e-commerce is supplemented. According to the model, an algorithm of actions is proposed to improve the website of the online store, which provides the greatest conversion of visits to purchases.

Keywords

e-commerce, online store, conversion, consumer behavior, purchase decision making

Author Info

A. V. Nazarova

post-graduate student of the Department of Economics and Management in Metallurgical and Machine Building Enterprises at Higher School of Economics and Management of UFB named after the first President of Russia B.N. Yeltsin

Email: av.nazarova13@gmail.com

References

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Article Details

Issue

2018 · No. 2 (50)

Section

Word of Young Scholars

Publication History

Published 2018-06-15

How to Cite

[1]
Nazarova A.V. Algorithm of improving the conversion of the internet shop with the account of consumers on internet confessions features // Economics: Theory and Practice. 2018. No 2 (50). С. 96–102. URL: https://etip.kubsu.ru/article/view/425

License

Copyright (c) 2018 A. V. Nazarova

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This work is licensed under a Creative Commons Attribution 4.0 International License.