Algorithm of improving the conversion of the internet shop with the account of consumers on internet confessions features

Abstract

The development of electronic commerce in Russia is rapidly gaining momentum, decisions on the development of electronic commerce are made at the state level, which indicates the need for the development of electronic commerce and at the enterprise level, in particular, conversion management. The article presents the author’s research data on the behavior of the consumer on the Internet. Based on the research, the model of consumer behavior in e-commerce is supplemented. According to the model, an algorithm of actions is proposed to improve the website of the online store, which provides the greatest conversion of visits to purchases.