The modern communications technology in the strategy competitive positioning

Authors

A. N. Kostetskiy
Kuban State University, Russian Federation
D. P. Kajfedzhan
Kuban State University, Russian Federation

Abstract

In the scientific article features of the strategy of competitive positioning of companies in the conditions of dynamic development of communication technologies are considered. The authors singled out the factors influencing the choice of innovative marketing communications tools that ensure the implementation of the competitive positioning strategy.

Keywords

competition, educational system, competitiveness of the university, competitive status, competitive strategy

Authors Info

A. N. Kostetskiy

Candidate of Economic Sciences, Department of Marketing and Trade at Kuban State University

D. P. Kajfedzhan

Master degree student, Department of Marketing and Trade at Kuban State University

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Article Details

Issue

2018 · No. 1 (49)

Section

Marketing

Publication History

Published 2018-03-12

How to Cite

[1]
Kostetskiy A.N., Kajfedzhan D.P. The modern communications technology in the strategy competitive positioning // Economics: Theory and Practice. 2018. No 1 (49). С. 84–89. URL: https://etip.kubsu.ru/article/view/408

License

Copyright (c) 2025 A. N. Kostetskiy, D. P. Kajfedzhan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.