The organization and development of the retail system of banking products in the modern commercial banks

Authors

A. E. Shtezel
Kuban State University, Russian Federation

Abstract

The article is devoted to the characteristics of the role and functional significance of the system of selling banking products in the implementation of the competitive strategy of a commercial bank. The author presents an original definition of this system and describes its role as an independent functional area of banking management and an instrument of competitive activity.

Keywords

insurance market, insurance company, expert, trust of policyholders, fair payments

Author Info

A. E. Shtezel

Applicant of the Department of World Economy and Management of the Kuban State University

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Article Details

Issue

2013 · No. 1 (29)

Section

Word of Young Scholars

Publication History

Published 2013-03-14

How to Cite

[1]
Shtezel A.E. The organization and development of the retail system of banking products in the modern commercial banks // Economics: Theory and Practice. 2013. No 1 (29). С. 65–71. URL: https://etip.kubsu.ru/article/view/99

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Copyright (c) 2025 A. E. Shtezel

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