Application of strategic analysis to the formation of a firm’s competitive positions based on the assessment of market sensitivity to change and innovation

Abstract

Under conditions of intensive changes in market processes, there is a need to apply strategic analysis at the enterprise level in order to maintain competitive positions. It is necessary to properly develop a firm’s strategic behavior based on an assessment of market sensitivity to changes and innovations. The main reasons why a company loses its attractiveness in the market are related to the continued use of classical methods of strategic analysis, which become ineffective in modern conditions.