The development of modern technologies in the retail network
Abstract
The evolution of consumer demand in combination with transformational technological innovations contributes to fundamental changes in a number of sectors of the economy, including network retail. In the article the key directions of development of the network retail companies on the way of satisfaction of needs of the clients on the basis of modern technologies are defined. The most powerful competitive advantages of global companies in the field of network retail, as well as the main solutions and objectives of the introduction of modern technologies in network retail companies are determined. The problems associated with the development of network retail companies based on modern technologies are highlighted.
Keywords
retail network, modern technologies, the company’s retail network, competitive advantage
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Section
Marketing
Publication History
Published
2019-09-23
How to Cite
[1]
Alexandrova E.N. The development of modern technologies in the retail network // Economics: Theory and Practice. 2019. No 3 (55). С. 87–92. URL: https://etip.kubsu.ru/article/view/503
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Copyright (c) 2019 E. N. Alexandrova
This work is licensed under a Creative Commons Attribution 4.0 International License.