Development of marketing partnerships in the activities of commercial banks

Authors

G. G. Pleshakov
"Ryazan prospectus" VTB24 (PAO), Moscow, Russian Federation

Abstract

The article contains the theoretical and analytical materials of the modern trends in the bank marketing, in particular the marketing partnership, which is aimed to establish the long-term cooperation with the bank customers and increase sales volume of banking services.

Keywords

benchmarking, benchmarking programs, innovation, marketing, quality

Author Info

G. G. Pleshakov

Head of Direct sales to «Ryazan prospectus» VTB24 (PAO), Moscow

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Article Details

Issue

2015 · No. 3 (39)

Section

Marketing

Publication History

Published 2015-10-15

How to Cite

[1]
Pleshakov G.G. Development of marketing partnerships in the activities of commercial banks // Economics: Theory and Practice. 2015. No 3 (39). С. 67–72. URL: https://etip.kubsu.ru/article/view/231

License

Copyright (c) 2025 G. G. Pleshakov

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This work is licensed under a Creative Commons Attribution 4.0 International License.