Research of features of internal marketing in corporate marketing systems

Authors

V. V. Lobanova
Krasnodar Branch of Plekhanov Russian University of Economics, Russian Federation
O. V. Vandrikova
Krasnodar Cooperative Institute (Branch of the Russian University of Cooperation), Russian Federation

Abstract

The article substantiates the need for serious reflection, in-depth theoretical study, and practical implementation of fundamentally new personnel marketing technologies that are adequate to the current economic realities of the labor market.

Keywords

environmental management, environmental damage, modeling of the preference structure of the decision maker

Authors Info

V. V. Lobanova

Ph.D. in Economics, Assistant Professor of the Chair of Management and World Economy at Krasnodar Branch of Plekhanov Russian University of Economics

O. V. Vandrikova

Graduate Student of the Chair of Economy and Management at Krasnodar Cooperative Institute (Branch of the Russian University of Cooperation)

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Article Details

Issue

2014 · No. 3 (35)

Section

Labor Market

Publication History

Published 2014-10-15

How to Cite

[1]
Lobanova V.V., Vandrikova O.V. Research of features of internal marketing in corporate marketing systems // Economics: Theory and Practice. 2014. No 3 (35). С. 48–60. URL: https://etip.kubsu.ru/article/view/174

License

Copyright (c) 2025 V. V. Lobanova, O. V. Vandrikova

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.