Marketing of tourist territories: goals, directions, instruments (on the example of Nizhny Novgorod region)

Authors

N. A. Shimin
Institute of Economics and Entrepreneurship of Lobachevsky State University of Nizhny Novgorod, Russian Federation
T. V. Zykova
Institute of Economics and Entrepreneurship of Lobachevsky State University of Nizhny Novgorod, Russian Federation
E. A. Kochkurova
Institute of Economics and Entrepreneurship of Lobachevsky State University of Nizhny Novgorod, Russian Federation

Abstract

The article considers the essence and content of tourist territories marketing, explores its components, analyzes possible directions of its use. The characteristic to various marketing tools of tourist territories is given, the possibilities of their application are evaluated, the directions of marketing tourist goal setting are indicated. Recommendations on implementing marketing influence tools are given in order to realize the tourism potential of the territories of the Nizhny Novgorod region.

Keywords

social responsibility, oil and gas companies, social investments, charitable needs, image, energy companies

Authors Info

N. A. Shimin

Candidate of Economic Sciences (Ph.D.), Senior Lecturer of Service and Tourism Department at Institute of Economics and Entrepreneurship of Lobachevsky State University of Nizhny Novgorod

T. V. Zykova

Candidate of Economic Sciences (Ph.D.), Associate Professor of Service and Tourism Department, Institute of Economics and Entrepreneurship of Lobachevsky State University of Nizhny Novgorod

E. A. Kochkurova

Candidate of Economic Sciences (Ph.D.), Associate Professor of Service and Tourism Department at Institute of Economics and Entrepreneurship of Lobachevsky State University of Nizhny Novgorod

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Article Details

Issue

2020 · No. 2 (58)

Section

Marketing

Publication History

Published 2020-06-17

How to Cite

[1]
Shimin N.A., Zykova T.V., Kochkurova E.A. Marketing of tourist territories: goals, directions, instruments (on the example of Nizhny Novgorod region) // Economics: Theory and Practice. 2020. No 2 (58). С. 123–132. URL: https://etip.kubsu.ru/article/view/543

License

Copyright (c) 2025 N. A. Shimin, T. V. Zykova, E. A. Kochkurova

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.