Competitive strategy of the higher education institution: review of approaches to tracture, principles of formation and implementation

Authors

L. B. Nyurenberger
Novosibirsk State University of Economics and Management, Russian Federation
A. E. Arkhipov
Novosibirsk State University of Economics and Management, Russian Federation
I. V. Krakovetskaya
Novosibirsk State University of Economics and Management, Russian Federation

Abstract

The article presents the results of the study of the evolution of the notion of competitive strategy. The analysis of the approaches of domestic and foreign researchers regarding the possibility and feasibility of applying certain competitive concepts, or their totality, in different market conditions is revealed. Tough competition in the market of global education in modern conditions, as well as modernization of the Russian system of higher education, pose challenges for universities to monitor the competitive environment for selecting and implementing promising competitive strategies.

Keywords

competition, educational system, competitiveness of the university, competitive status, competitive strategy

Authors Info

L. B. Nyurenberger

Doctor of Economic Sciences, Associate Professor, Head of the Department of Business in service industry at Novosibirsk State University of Economics and Management

Email: MOKD@nsuem.ru

A. E. Arkhipov

Doctor of Economic Sciences, Associate Professor, Professor of the Department of Business in service industry at Novosibirsk State University of Economics and Management

Email: archi-197@mail.ru

I. V. Krakovetskaya

Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Business in service industry at Novosibirsk State University of Economics and Management

Email: inna_krakov@mail.ru

References

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Article Details

Issue

2018 · No. 1 (49)

Section

Marketing

Publication History

Published 2018-03-12

How to Cite

[1]
Nyurenberger L.B., Arkhipov A.E., Krakovetskaya I.V. Competitive strategy of the higher education institution: review of approaches to tracture, principles of formation and implementation // Economics: Theory and Practice. 2018. No 1 (49). С. 77–83. URL: https://etip.kubsu.ru/article/view/407

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Copyright (c) 2018 L. B. Nyurenberger, A. E. Arkhipov, I. V. Krakovetskaya

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This work is licensed under a Creative Commons Attribution 4.0 International License.