«Regional competitiveness» and «regional branding»: content analysis

Authors

K. A. Bagdasaryan
Pyatigorsk State University, Russian Federation

Abstract

The article explores the feasibility of using marketing reserves for sustainable socio-economic development of the territories through enhanced branding. The author examines the relationship of the concepts of “regional competitiveness” and “regional branding”, offers a model for the formation and development of regional branding.

Keywords

franchising, business organization, state franchise support, advantages of franchising, franchising types

Author Info

K. A. Bagdasaryan

lecturer, Chair of Innivatics, marketing and advertising at Pyatigorsk State University

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Article Details

Issue

2016 · No. 3 (43)

Section

Marketing

Publication History

Published 2016-09-30

How to Cite

[1]
Bagdasaryan K.A. «Regional competitiveness» and «regional branding»: content analysis // Economics: Theory and Practice. 2016. No 3 (43). С. 91–96. URL: https://etip.kubsu.ru/article/view/304

License

Copyright (c) 2025 K. A. Bagdasaryan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.