Trends and factors of consumption in the Russia retail network

Authors

Bekirova S. Z.
Kuban State University, Russian Federation
A. Z. Tolstova
Kuban State University, Russian Federation
N. M. Abushaeva
Kuban State University, Russian Federation

Abstract

Retail Russia is developing dynamically and becoming one of the leading sources of the state budget. Research interest is growth factor. This article examines the development of branches of trade as an example of retail network, and shows the structure factors of consumer behavior in it.

Keywords

marketing activity, branch marketing, integrated marketing, competition

Authors Info

S. Z. Bekirova

Ph.D in Economic Sciences, Assistant Professor of the World Economics and Management at Kuban State University

A. Z. Tolstova

Ph.D in Economic Sciences, Assistant Professor of the World Economics and Management at Kuban State University

N. M. Abushaeva

undergraduate student of the program “International Business” at Kuban State University

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Article Details

Issue

2013 · No. 4 (32)

Section

Retail Network

Publication History

Published 2013-12-23

How to Cite

[1]
Bekirova S.Z., Tolstova A.Z., Abushaeva N.M. Trends and factors of consumption in the Russia retail network // Economics: Theory and Practice. 2013. No 4 (32). С. 83–89. URL: https://etip.kubsu.ru/article/view/139

License

Copyright (c) 2025 N. M. Abushaeva, A. Z. Tolstova, Bekirova S. Z.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.