Implementation of modern business projects based on marketing and logistics tools

Authors

A. A. Kizim
Kuban State University, Russian Federation
D. P. Kayfedzhan
Kuban State University, Russian Federation

DOI

https://doi.org/10.31429/2224042X_2024_76_69

Abstract

The article identifies the problems of implementing modern business projects, which are actualized by the active development of high-tech sectors of the Russian national economy and the growing demand for the creation of innovative products. The features of the development of the business environment and modern entrepreneurship in conditions of external environment instability and economic digitalization are considered. The authors analyze the possibilities of solving the identified problems by applying marketing and logistics approaches and principles to the implementation of modern business projects in various industries and sectors of the economy.

Keywords

artificial intelligence in marketing, SME marketing, artificial intelligence in sales, sales funnel, efficiency

Authors Info

A. A. Kizim

Doctor of Economic Sciences, Full Professor, Department of World Economy and Management at Kuban State University

D. P. Kayfedzhan

Senior Lecturer, Department of Marketing and Trade at Kuban State University

References

  1. Абрамова Е.Р., Проценко И.О. Совместное планирование как инструмент координации в цепях поставок // Логистика. 2023. № 5. URL: http://logistika-prim.ru/articles/sovmestnoe-planirovanie-kak-instrument-koordinacii-v-cepyah-postavok
  2. Кизим А.А., Кайфеджан Д.П., Черевань Т.В. Проблемы и методы в реализации проектов развития предприятий в рамках проектного менеджмента // Экономика устойчивого развития. 2020. № 4 (44). С. 112-116. URL: https://elibrary.ru/item.asp?id=44488233
  3. Овчинникова А.Н., Тополева Т.Н. Барьеры становления экосистемы технологического предпринимательства в России // Управленческие науки. 2023. №3. URL: https://cyberleninka.ru/article/n/bariery-stanovleniya-ekosistemy-tehnologicheskogo-predprinimatelstva-v-rossii
  4. Официальный сайт Минэкономразвития России URL: https://www.economy.gov.ru/material/news/minekonomrazvitiya_predstavilo_strukturu_nacproekta_effektivnaya_i_konkurentnaya_ekonomika.html
  5. Рынок венчурных инвестиций России в первом полугодие 2024 года. URL: https://ict.moscow/static/pdf/files/ФИНАЛ_1%20полугодие_2024_Венчурные%20итоги.pdf

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Article Details

Issue

2024 · No. 4 (76)

Section

Marketing

Publication History

Published 2024-11-28

How to Cite

[1]
Kizim A.A., Kayfedzhan D.P. Implementation of modern business projects based on marketing and logistics tools // Economics: Theory and Practice. 2024. No 4 (76). С. 69–74. DOI: 10.31429/2224042X_2024_76_69

License

Copyright (c) 2025 A. A. Kizim, D. P. Kayfedzhan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.