Improving sales funnel efficiency in small and medium-sized enterprises using artificial intelligence tools

Authors

I. V. Shevchenko
Kuban State University, Russian Federation
V. I. Khoruzhin
Kuban State University, Russian Federation

DOI

https://doi.org/10.31429/2224042X_2024_76_63

Abstract

The sales funnel is one of the key models of customer interaction with an organization, reflecting each stage from initial contact to loyalty formation. One of the main characteristics of the funnel is the gradual reduction in the number of potential customers at each stage, which creates a constant task for the marketing director to optimize these losses to improve the sales funnel’s efficiency. At the same time, efficiency at each stage of the funnel can be enhanced through the use of information technologies and artificial intelligence.

Keywords

tax, tax administration, field tax audit, tax monitoring, digitalization, risk-oriented approach

Authors Info

I. V. Shevchenko

Doctor of Economics, Full Professor, Dean of the Faculty of Economics at Kuban State University

V. I. Khoruzhin

Postgraduate student at the Department of World Economy and Management at Kuban State University

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Article Details

Issue

2024 · No. 4 (76)

Section

Marketing

Publication History

Published 2024-11-28

How to Cite

[1]
Shevchenko I.V., Khoruzhin V.I. Improving sales funnel efficiency in small and medium-sized enterprises using artificial intelligence tools // Economics: Theory and Practice. 2024. No 4 (76). С. 63–68. DOI: 10.31429/2224042X_2024_76_63

License

Copyright (c) 2025 I. V. Shevchenko, V. I. Khoruzhin

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.