Drivers of e-commerce growth in the global economy
Abstract
The article considers the drivers of e-commerce development in the global economy. The current vector of development of this industry has changed significantly under the influence of the Covid-19 pandemic, and further growth depends on the preferences and expectations of consumers, the introduction of digital technologies by online retail companies, the development of appropriate infrastructure, expansion / optimization of logistics space. When developing these drivers, it is necessary to maintain a balance of interests of both individual countries and subjects within the country in the field of data flows, their integration, analysis and processing.
Keywords
information technologies (IT), sanctions, digitalization of the economy, IT specialists, equipment and software, import substitution
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