Formation of the strategy of the client-oriented project in the field of medical services

Abstract

In this article, the authors investigated the customer focus strategy in the context of building a loyalty program aimed at promoting the unique services of oriental medicine on the Russian market. The implementation of this program, the core of which was the customer orientation model developed by the authors, allowed us to accelerate the processes of changing key approaches to potential and real patients, improve the service in the provision of medical services, and determine the vital value of patients for medical commercial institutions.