Mediatechnologies in the functioning of the Russian banking system: digitalization of banking services

Authors

A. N. Miroshnik
North Caucasus Federal University, Russian Federation
I. A. Khustochkin
Moscow State University of Civil Engineering, Russian Federation

Abstract

One of the current trends in the development of the banking system of the Russian Federation in the conditions of market economy transformation is the digitalization of banking institutions. The study is characterizing the increased level of competition of banks, which affected the reduction of demand in banking services. In the context of the fourth industrial revolution, banks are expanding the information infrastructure, broadcasting their services through social networks. Financial startups that have been providing identical with banks services for a long time are replaced by digital online technologies.

Keywords

digitalization of the banking system, financial startup, online support for the banking system, banking services translator, Sberbank's information and communications space, social networks, Internet banking

Authors Info

A. N. Miroshnik

Candidate of Philosophy, Associate Professor at North Caucasus Federal University

Email: Alexandro200.ru@yandex.ru

I. A. Khustochkin

4th year student of the Moscow State University of Civil Engineering

Email: iahustochkin@gmail.com

References

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Article Details

Issue

2019 · No. 2 (54)

Section

Banking

Publication History

Published 2019-06-17

How to Cite

[1]
Miroshnik A.N., Khustochkin I.A. Mediatechnologies in the functioning of the Russian banking system: digitalization of banking services // Economics: Theory and Practice. 2019. No 2 (54). С. 61–65. URL: https://etip.kubsu.ru/article/view/483

License

Copyright (c) 2019 A. N. Miroshnik, I. A. Khustochkin

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This work is licensed under a Creative Commons Attribution 4.0 International License.