Mediatechnologies in the functioning of the Russian banking system: digitalization of banking services
Abstract
One of the current trends in the development of the banking system of the Russian Federation in the conditions of market economy transformation is the digitalization of banking institutions. The study is characterizing the increased level of competition of banks, which affected the reduction of demand in banking services. In the context of the fourth industrial revolution, banks are expanding the information infrastructure, broadcasting their services through social networks. Financial startups that have been providing identical with banks services for a long time are replaced by digital online technologies.
Keywords
poverty, subsistence level, consumer basket, sources of poverty, healthy lifestyle
