The terminological analysis of the basic concepts of marketing in higher education

Authors

S. V. Tarabanovskaya
Luhansk Taras Shevchenko National University, Ukraine
I. V. Popova
Taras Shevchenko National University of Luhansk, Ukraine

Abstract

The article analyzes the concepts that form the basis of the study of issues related to marketing in higher education. The author proposes the definition of the concept «marketing of educational services», which should be considered as a key concept for further research.

Keywords

market of services, insurance companies, financial safety, criteria and indicators

Authors Info

S. V. Tarabanovskaya

Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Tourism, Hotel and Restaurant Business at Luhansk Taras Shevchenko National University

I. V. Popova

Assistant Professor, Department of Tourism, Hotel and Restaurant Business at Taras Shevchenko National University of Luhansk

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Article Details

Issue

2018 · No. 3 (51)

Section

Marketing

Publication History

Published 2018-09-25

How to Cite

[1]
Tarabanovskaya S.V., Popova I.V. The terminological analysis of the basic concepts of marketing in higher education // Economics: Theory and Practice. 2018. No 3 (51). С. 107–113. URL: https://etip.kubsu.ru/article/view/442

License

Copyright (c) 2025 S. V. Tarabanovskaya, I. V. Popova

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.