The new views on the modern philosophy of consumption in the context of globalization

Authors

L. S. Shahovskaya
Volgograd State Technical University, Russian Federation
I. V. Arakelova
Volgograd State Technical University, Russian Federation

Abstract

The article is discussed evolution of consumers’ preferences and analyzes possible marketing tools, which allow the modern consumer to be absolutely satisfied. The process of satisfying the target client should be focused on individualization of the company’s activity.

Keywords

Internet, banking factor, IT, development, technological advances, e-commerce

Authors Info

L. S. Shahovskaya

Dr. of Economic Sciences, Professor, Head of Chair of World Economy and Economic Theory at Volgograd State Technical University

I. V. Arakelova

Ph.D in Economic Sciences, Associate Professor, Department of World Economy and Economic Theory at Volgograd State Technical University

Article Sidebar

Article Details

Issue

2014 · No. 2 (34)

Section

Global Economy

Publication History

Published 2014-06-10

How to Cite

[1]
Shahovskaya L.S., Arakelova I.V. The new views on the modern philosophy of consumption in the context of globalization // Economics: Theory and Practice. 2014. No 2 (34). С. 3–7. URL: https://etip.kubsu.ru/article/view/154

License

Copyright (c) 2025 L. S. Shahovskaya, I. V. Arakelova

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.