Optimization of investment strategy in the network retail

Abstract

The article analyzes the state of the Russian network retail market in the fast-moving consumer goods segment. A study of investment strategies of the largest network retailers is conducted. The necessity of diversification of investment strategies in network trade, a gradual withdrawal from expansion strategies, and the development of network internet retail in the FMCG segment is substantiated. The authors present a forecast assessment of the efficiency of various types of investment strategies in network retail.