Optimization of investment strategy in the network retail
Abstract
The article analyzes the state of the Russian network retail market in the fast-moving consumer goods segment. A study of investment strategies of the largest network retailers is conducted. The necessity of diversification of investment strategies in network trade, a gradual withdrawal from expansion strategies, and the development of network internet retail in the FMCG segment is substantiated. The authors present a forecast assessment of the efficiency of various types of investment strategies in network retail.
Keywords
network retail, investment strategy, expansion strategy, merger (acquisition) strategy, diversification, brand investment, network internet retail
References
- Федеральный закон № 381-ФЗ «Об основах государственного регулирования торговой деятельности в РФ», в ред. от 21.11.2011. URL: http://base.consultant.ru.
- Ритейл уходит в онлайн. 2012. URL: http://www.retail.ru.
- Рейтинг торговых сетей FMCG РФ. 2012. URL: http://www.infoline.spb.ru.
- Торговля в России. 2012. URL: http://www.gks.ru.
- Key financial data. 2012. URL: http://www.okmarket.ru.
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Article Details
Issue
Section
Investments
Publication History
Published
2012-06-15
How to Cite
[1]
Aleksandrin Y.N., Nabiulina T.Y. Optimization of investment strategy in the network retail // Economics: Theory and Practice. 2012. No 2 (26). С. 26–35. URL: https://etip.kubsu.ru/article/view/61
License
Copyright (c) 2012 Yu. N. Aleksandrin, T. Yu. Nabiulina
This work is licensed under a Creative Commons Attribution 4.0 International License.