Formation of competitive advantages of enterprises trading network based on marketing strategies

Authors

E. F. Linkevich
Kuban State University, Russian Federation
E. P. Gusakova
Kuban State University, Russian Federation

Abstract

The article overviews the benefits of Russian network marketing companies that are taking leading positions in mass consumption products. The specifics of marketing strategies of the “Magnit” retail chain are also analyzed. The authors come to the conclusion that the company achieved such high results due to the development of markets in small towns.

Keywords

material resources, efficiency, competitive advantages, material returns, materials consumption, turnover

Authors Info

E. F. Linkevich

Ph.D. in Economic Sciences, Associate Professor of the Department of World Economy and Management at Kuban State University

E. P. Gusakova

Master of Sciences of the Department of World Economics and Management at Kuban State University

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Article Details

Issue

2014 · No. 2 (34)

Section

Marketing

Publication History

Published 2014-06-10

How to Cite

[1]
Linkevich E.F., Gusakova E.P. Formation of competitive advantages of enterprises trading network based on marketing strategies // Economics: Theory and Practice. 2014. No 2 (34). С. 70–75. URL: https://etip.kubsu.ru/article/view/166

License

Copyright (c) 2025 E. F. Linkevich, E. P. Gusakova

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.