The role of international franchising in the hotel business development in the Southern Federal District of the Russian Federation

Authors

I. V. Kudryashova
Volgograd State University, Russian Federation
U. V. Polyakova
Volgograd State University, Russian Federation

Abstract

The article characterizes the provision of hotel rooms in the Southern Federal District. The necessity of developing the hotel business in certain southern cities of Russia is shown. The necessity of using international franchising as a tool for the development of the hotel industry in the region is substantiated. Based on the analysis of the role of international operators in the hotel market of the Southern Federal District, a conclusion is made about the still insufficient use of the potential of international franchising in the development of the regional hotel real estate market.

Keywords

hotel, hotel business, hotel chain, international franchising, international franchising chains

Authors Info

I. V. Kudryashova

Candidate of Sciences (Economics), Associate Professor of the Department of International and Regional Economy at Volgograd State University

Email: inna.kudrjaschowa@yandex.ru

U. V. Polyakova

Postgraduate student of the Institute of International Economy and Finance at Volgograd State University

Email: umka1709@mail.ru

References

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Article Details

Issue

2013 · No. 2 (30)

Section

Regional Economy

Publication History

Published 2013-06-05

How to Cite

[1]
Kudryashova I.V., Polyakova U.V. The role of international franchising in the hotel business development in the Southern Federal District of the Russian Federation // Economics: Theory and Practice. 2013. No 2 (30). С. 50–55. URL: https://etip.kubsu.ru/article/view/109

License

Copyright (c) 2013 I. V. Kudryashova, U. V. Polyakova

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.