International marketing in the conditions of integration and globalization

Authors

N. V. Klimovskikh
Kuban State Agrarian University, Russian Federation
O. I. Chernyak
Kuban State Agrarian University, Russian Federation
I. I. Chernyak
Kuban State Agrarian University, Russian Federation

DOI

https://doi.org/10.31429/2224042X_2025_78_63

Abstract

The article explores both theoretical and practical aspects of international marketing in the context of globalization and the integration of the world economy. It analyzes current trends in the development of international marketing, its role in shaping the global economic system, and its impact on the development of national economies.

Keywords

tourism, risk management, investments, risks, tourism sector, investment attractiveness

Authors Info

N. V. Klimovskikh

Candidate of Economic Sciences (Ph. D.), Associate Professor, Associate Professor of the Department of Economic Theory at Kuban State Agrarian University

O. I. Chernyak

Student of the Faculty of Economics at Kuban State Agrarian University

I. I. Chernyak

Student of the Faculty of Economics at Kuban State Agrarian University

References

  1. Global Marketing Trends 2023. IBM Institute for Business Value.
  2. UNCTAD. World Investment Report 2023.
  3. World Trade Organization. International Trade Statistics 2023.

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Article Details

Issue

2025 · No. 2 (78)

Section

Marketing

Publication History

Published 2025-06-16

How to Cite

[1]
Klimovskikh N.V., Chernyak O.I., Chernyak I.I. International marketing in the conditions of integration and globalization // Economics: Theory and Practice. 2025. No 2 (78). С. 63–66. DOI: 10.31429/2224042X_2025_78_63

License

Copyright (c) 2025 N. V. Klimovskikh, O. I. Chernyak, I. I. Chernyak

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.