Marketing factors of market transformation of logistics services
Abstract
The article reveals the role of the impact of marketing factors on the development of the logistics services market. The structure, trends and dynamics of the Russian market of transport and logistics services are analyzed. The segment of delivery in the e-commerce market is described. The authors systematize the factors influencing the transformation of the logistics market. The questions of the importance of differentiation of logistics services in the formation of a value proposition are raised.
Keywords
small and medium-sized businesses, government financial support programs, innovation activity, innovation, total R&D expenses
References
- Данные Федеральной службы государственной статистики «Перевозка грузов транспортными средствами в Российской Федерации». URL: https://rosstat.gov.ru/statistics/transport.
- Котлер Ф. Основы маркетинга: пер. с англ. М., 2013.
- Онлайн-торговля в России к 2022 году. URL: https://datainsight.ru.
- Светуньков С.Г. Методы маркетинговых исследований: учеб. пособие для студентов эконом. вузов. СПб., 2013.
Article Sidebar
Article Details
Issue
Section
Marketing
Publication History
Published
2023-12-11
How to Cite
[1]
Kizim A.A., Kaifedzhan D.P. Marketing factors of market transformation of logistics services // Economics: Theory and Practice. 2023. No 4 (72). С. 90–96. DOI: 10.31429/2224042X_2023_72_90
License
Copyright (c) 2025 A. A. Kizim, D. P. Kaifedzhan
This work is licensed under a Creative Commons Attribution 4.0 International License.