Logical analysis of marketing and logistics interaction within the enterprise management

Authors

A. A. Kizim
Kuban State University, Russian Federation
S. S. Isaulova
Russian Federation
D. P. Kaifedzhan
Kuban State University, Russian Federation

Abstract

The article considers the subsystems of marketing and logistics as the closest in the ways of interaction between production and the enterprise market environment. The analysis of the similarity between marketing strategies and logistics subsystems is carried out. The authors have identified areas that allow analyzing the relationship and interaction of marketing and logistics strategies within enterprise management.

Keywords

export of educational services, new economy, positioning, country brand, “soft power”

Authors Info

A. A. Kizim

Doctor of Economic Sciences, Professor at the Department of World Economy and Management at Kuban State University

S. S. Isaulova

Doctor of Economic Sciences, Professor

D. P. Kaifedzhan

Postgraduate student at the Department of World Economy and Management at Kuban State University

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Article Details

Issue

2020 · No. 1 (57)

Section

Logistics

Publication History

Published 2020-03-12

How to Cite

[1]
Kizim A.A., Isaulova S.S., Kaifedzhan D.P. Logical analysis of marketing and logistics interaction within the enterprise management // Economics: Theory and Practice. 2020. No 1 (57). С. 78–83. URL: https://etip.kubsu.ru/article/view/524

License

Copyright (c) 2025 A. A. Kizim, S. S. Isaulova, D. P. Kaifedzhan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.