Export of educational services in Russia in the context of marketing positioning of the country in the new economy and global competition

Abstract

The author of the article studies the importance of educational services export to ensure the competitiveness of the country in the emerging new economy and global inter-country competition. The key importance for increasing the export of educational services of positioning the country’s brand on the world market is determined. Difficulties in adequate positioning of the Russian brand in the segment of educational services export due to its position in a number of cross-country ratings are noted. The conclusion is made about the necessity of systematic efforts to overcome this situation.