Building an algorithm to promote effectively a modern company on social media

Abstract

The article is devoted to the study of theoretical and practical aspects of the use of social networks by modern companies as a tool to promote their products and services. The authors analyzed and presented up-to-date statistics as regards the level of social networking in the life of the Russian population and, in general, the whole world. There is presented the algorithm for companies to promote their products through social networks, suitable for both small and medium-sized businesses and large ones.