Development and implementation of the strategy of industrial marketing, based on the principle of competitive sustainability of marketing subject

Abstract

The scientific article is devoted to the critical analysis of existing theoretical and methodological approaches to the definition of the contents and implications of sustainability as a competitive factor and an element of competitive strategy in industrial marketing. On the basis of a critical retrospective analysis and the author’s research, the features of formation and calculation of the indicators of competitive sustainability are revealed, as well as the possibility of its use as a determinant of marketing-competitive strategy of the modern industrial enterprise.