Features of the marketing interaction of state educational institutions of higher professional education and business structures in Russia

Authors

E. G. Gushchina
Volgograd State Technical University, Russian Federation
E. M. Vitalyeva
Volgograd State Technical University, Russian Federation

Abstract

The article notes the need to coordinate the interests of participants in the market of educational services and the business community of Russia. The process of interaction between business structures and educational institutions is caused by a whole set of problems and the lack of cooperation mechanisms. The application of marketing tools makes it possible to unite the interests of higher educational institutions and business structures.

Keywords

internal marketing, personnel marketing, marketing research, marketing efficiency

Authors Info

E. G. Gushchina

Doctor of Economics, Professor of the Chair of World Economy and Economic Theory at Volgograd State Technical University

E. M. Vitalyeva

Senior Lecturer of the Chair of World Economy and Economic Theory at Volgograd State Technical University

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Article Details

Issue

2014 · No. 3 (35)

Section

Marketing

Publication History

Published 2014-10-15

How to Cite

[1]
Gushchina E.G., Vitalyeva E.M. Features of the marketing interaction of state educational institutions of higher professional education and business structures in Russia // Economics: Theory and Practice. 2014. No 3 (35). С. 61–68. URL: https://etip.kubsu.ru/article/view/175

License

Copyright (c) 2025 E. G. Gushchina, E. M. Vitalyeva

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.