The strategy of expansion of the telecommunications company to the external markets of the CIS
Abstract
For successful development under globalization, modern telecommunications companies are forced to seek new, less saturated consumer markets. According to research, the most attractive markets for Russian telecom operators are the CIS markets. The article identifies the main features of market entry, examines marketing tools, and evaluates the initial performance indicators of VympelCom in the CIS markets.
Keywords
world economy, expansion, telecommunications company, strategy, integration
References
- Борисова П. Филиалы «ВымпелКома»: что дает IT-унификация? URL: http://www.cnews.ru/reviews/index.shtml?2010/12/01/418381_1
- Зельцер А. PMR: в 2011 году телеком-рынок СНГ достигнет €39 млрд // ITNews. № 6 (167), 2011. С. 14–15.
- Реализация единой модели предоставления услуг для приобретенных ОАО «ВымпелКом» компаний в странах СНГ. URL: http://www.tssonline.ru/newstext.php?news_id=24274
- Финансовые и операционные итоги за 4 квартал и 2010 г. «ВымпелКом ЛТД». URL: http://www.vimpelcom.com/pr/fs.wbp
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Article Details
Issue
Section
Marketing
Publication History
Published
2012-06-15
How to Cite
[1]
Nikulina O.V., Verizhnikova E.V. The strategy of expansion of the telecommunications company to the external markets of the CIS // Economics: Theory and Practice. 2012. No 2 (26). С. 51–57. URL: https://etip.kubsu.ru/article/view/64
License
Copyright (c) 2012 O. V. Nikulina, E. V. Verizhnikova
This work is licensed under a Creative Commons Attribution 4.0 International License.