Application of the integrated marketing in the oil companies
Abstract
The article is devoted to the marketing activity in the oil companies. In the oil market process of marketing activity is quite specific that is explained by position of the branch within the country, as natural monopoly. Specifics of its application in the oil companies consists in impossibility of use of any separate ways, methods or instruments of marketing. The enterprises of this branch require creation and development of the uniform integrated marketing system as if in the national market the competition in oil branch is limited to an oligopoly, in the global market it differs high level of the competition.
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References
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Copyright (c) 2013 O. S. Peskova, L. V. Poluyuhta
This work is licensed under a Creative Commons Attribution 4.0 International License.