The marketing system and forms of competition between modern trading networks

Authors

A. S. Pavlenko
Kuban State University, Russian Federation

Abstract

The article is devoted to presenting a modern concept of the marketing system of FMCG trading networks and to examining the features and forms of their competitive activity in the process of implementing a business strategy.

Keywords

placement of commercial facilities, retail, shopping center, retail network

Author Info

A. S. Pavlenko

Applicant of the Department of Marketing and Trade Business at Kuban State University

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Article Details

Issue

2013 · No. 3 (31)

Section

Retail Network

Publication History

Published 2013-10-15

How to Cite

[1]
Pavlenko A.S. The marketing system and forms of competition between modern trading networks // Economics: Theory and Practice. 2013. No 3 (31). С. 44–55. URL: https://etip.kubsu.ru/article/view/122

License

Copyright (c) 2025 A. S. Pavlenko

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.